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US COMPANIES ENTERING JAPAN

Bring your US brand to Japan
with a market-ready strategy.

Your United States country home for ecommerce, website development, localization, SEO and AI search in Japan.

We adapt proven US positioning and sales models to how Japanese customers search, compare and buy.

WHO WE SUPPORT

US companies building a credible presence in Japan

Support for established brands, manufacturers and ecommerce businesses adapting proven US models to Japan.

BrandsManufacturersB2B companiesEcommerce businessesConsumer goods companies

YOUR MARKET-ENTRY JOURNEY

Where are you in your Japan market entry journey?

PLANNING

Considering entering Japan

Assess market potential, selling options, website readiness and priorities.

START WITH RESEARCH
LAUNCH

Need a Japanese ecommerce or website

Build localized content, ecommerce functions and conversion journeys.

PLAN THE LAUNCH
GROWTH

Already in Japan but need results

Improve discovery, traffic, inquiries and sales through SEO and AI search.

IMPROVE PERFORMANCE

COMMON CHALLENGES

US companies entering Japan

Messaging and sales methods that work in the large US market do not automatically resolve Japanese market-entry challenges.

01

Your US value proposition does not connect

We reorganize the brand value around how Japanese customers understand and compare offers.

02

The route to market is unclear

We define the role of direct ecommerce, B2B, distributors and lead generation.

03

US SEO cannot simply be transferred

We plan around Japanese queries, comparison criteria and search competitors.

04

Purchase concerns remain unresolved

We clarify shipping, returns, warranties, support and company information required for trust.

SEARCH LOCALIZATION

What Japanese customers actually search for

A high-volume US phrase may not match how Japanese customers describe the same need.

US MARKET CONCEPTpremium baby gift
≠
JAPANESE SEARCH LANGUAGE出産祝い/ベビーギフト/出産祝い おしゃれ

The Japanese examples above illustrate search-language differences; final keywords require product-specific research.

WHY JAPAN IS DIFFERENT

A successful US website is not automatically a successful Japanese website.

A high-performing US site may still lack the explanation, reassurance, pricing, shipping and contact information Japanese customers expect. We preserve the brand value while redesigning the decision experience for Japan.

  • PositioningTranslate US strengths into Japanese comparison criteria
  • TrustClarify seller, shipping, returns, warranties and support
  • DiscoveryBuild visibility through Japanese SEO and AI search
  • ConversionCreate purchase and inquiry journeys for Japanese users

ENTRY STAGE

Find support for your current stage

  1. 01

    Market and competitor research

    Assess Japanese customers, competitors, demand and selling conditions.

  2. 02

    Entry strategy

    Define the role of ecommerce, corporate web, B2B and distributor support.

  3. 03

    Build and launch

    Implement localization, ecommerce functions, measurement and conversion journeys.

  4. 04

    Acquire and improve

    Continue improving through SEO, AI search and performance analysis.

OUR RESULTS IN JAPAN

Digital acquisition results in Japan

These are company-wide results from our work in Japan and are not presented as results for a US client.

2,330 → 13,208Web traffic
+466.87%Traffic growth
20 → 102Inquiries / 5.1×
¥0Ad spend in measured period

Measurement period, website scope, methodology and source evidence will be disclosed with the published claim.

QUICK ANSWERS

Questions from US companies

Can a US company sell directly to customers in Japan?

Yes. Requirements depend on the product, selling entity, payments, tax, shipping, returns and applicable Japanese regulations. We begin by clarifying the business and ecommerce requirements.

Can we use our existing US website for the Japanese market?

Sometimes. We assess whether the existing platform can support Japan-specific information architecture, pricing, shipping, trust content and user experience.

How is SEO in Japan different from SEO in the United States?

Search language, competitors, comparison behaviour and trust requirements differ. We plan from Japanese search intent rather than translating US keywords.

Can Shopify support a US brand entering Japan?

Yes. We review Japanese payments, shipping, tax and price presentation, product information, apps and operational permissions before implementation.

A dedicated US FAQ hub will be added as real consultation themes and search demand are confirmed.

YOU ARE INUnited States × Japan Country Home

TALK TO OUR JAPAN TEAM

From the United States to Japan.
Let’s define the right market-entry approach.

BEFORE INCORPORATION

You can consult us before establishing a Japanese legal entity

We can help plan the website and ecommerce preparation before incorporation. Decisions involving the selling entity, payments, tax or legal requirements should be confirmed with the relevant professional advisers.

READY TO DISCUSS JAPAN?

Plan your next step with our Japan team.

03-5876-5819

平日10:00-18:00(土日祝除く)