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CANADIAN COMPANIES ENTERING JAPAN

Build a Japanese market presence
beyond translation.

Your Canada country home for ecommerce, website development, localization, SEO and AI search in Japan.

We help Canadian companies become understood, discovered and chosen by customers in Japan.

WHO WE SUPPORT

Canadian companies preparing to enter Japan

Support for Canadian brands and manufacturers that need a practical digital route into the Japanese market.

BrandsManufacturersB2B companiesEcommerce businessesConsumer goods companies

CANADA-SPECIFIC EXPERIENCE

Connected to real Canada–Japan market-entry activity

We currently work with the Embassy of Canada on support related to Canadian companies entering Japan. Specific program names, partner marks and activity details will be published only within the confirmed permission scope.

YOUR MARKET-ENTRY JOURNEY

Where are you in your Japan market entry journey?

PLANNING

Considering entering Japan

Assess the market, route to market, website readiness and priorities.

START WITH RESEARCH
LAUNCH

Need a Japanese ecommerce or website

Build localized content, ecommerce functions and conversion journeys.

PLAN THE LAUNCH
GROWTH

Already in Japan but need results

Improve discovery, traffic, inquiries and sales through SEO and AI search.

IMPROVE PERFORMANCE

COMMON CHALLENGES

Canadian companies entering Japan

Explore market-entry challenges that cannot be solved by translating an English website alone.

01

The route to market is unclear

We clarify B2B or B2C, the selling entity, direct ecommerce or lead generation, and the role of the website.

02

The translated message does not connect

We reorganize product value, reassurance and purchase information around how Japanese customers decide.

03

The brand is not found in Japanese search

We work from Japanese queries and comparison criteria rather than Canadian English keywords.

04

Payments, shipping and returns are unresolved

We identify ecommerce requirements and separate implementation work from areas requiring legal or tax advice.

SEARCH LOCALIZATION

What Japanese customers actually search for

Translation and search localization are different. Real terms must be researched for each product category.

ENGLISH MARKET CONCEPTpremium baby gift
≠
JAPANESE SEARCH LANGUAGE出産祝い/ベビーギフト/出産祝い おしゃれ

The Japanese examples above illustrate search-language differences; final keywords require product-specific research.

WHY JAPAN IS DIFFERENT

Search intent—not just language—must be localized.

The language a Canadian company uses to describe itself may differ from the language Japanese customers use to find and compare it. We align search terms, decision information, trust and purchase conditions with the Japanese market.

  • LanguageNatural Japanese and brand-appropriate messaging
  • TrustCompany, shipping, returns and support information
  • DiscoveryJapanese SEO and AI search optimization
  • ConversionJapanese user journeys for inquiries and purchases

ENTRY STAGE

Find support for your current stage

  1. 01

    Research and consultation

    Assess the Japanese opportunity and gaps in the current website.

  2. 02

    Market launch

    Build the ecommerce or corporate site, localization and conversion journeys.

  3. 03

    Customer acquisition

    Develop visibility through Japanese SEO, AI search and content.

  4. 04

    Optimization and growth

    Improve content and conversion journeys using performance data.

OUR RESULTS IN JAPAN

Digital acquisition results in Japan

These are company-wide results from our work in Japan and are not presented as results for a Canadian client.

2,330 → 13,208Web traffic
+466.87%Traffic growth
20 → 102Inquiries / 5.1×
¥0Ad spend in measured period

Measurement period, website scope, methodology and source evidence will be disclosed with the published claim.

QUICK ANSWERS

Questions from Canadian companies

Can a Canadian company sell products online in Japan?

Yes. The required setup depends on the product, selling entity, payments, taxes, shipping, returns and applicable Japanese regulations. We begin by clarifying the business and ecommerce requirements.

Should we translate our Canadian website or build a Japanese website?

Some companies can extend their existing platform, while others need a Japan-specific information structure, user experience and commercial setup. We assess the current site and market-entry objective before recommending an approach.

How is SEO in Japan different from SEO in Canada?

The language, search terms, competitors, comparison criteria and trust information differ. We plan keywords and pages from Japanese search intent rather than translating Canadian keywords.

Can Shopify be used for entering the Japanese market?

Yes. We review Japanese payments, shipping, tax and price presentation, apps, product information and the operational model before implementation.

A dedicated Canada FAQ hub will be added as real consultation themes and search demand are confirmed.

YOU ARE INCanada × Japan Country Home

TALK TO OUR JAPAN TEAM

From Canada to Japan.
Let’s define the right first step.

BEFORE INCORPORATION

You can consult us before establishing a Japanese legal entity

We can help plan the website and ecommerce preparation before incorporation. Decisions involving the selling entity, payments, tax or legal requirements should be confirmed with the relevant professional advisers.

READY TO DISCUSS JAPAN?

Plan your next step with our Japan team.

03-5876-5819

平日10:00-18:00(土日祝除く)